B1section · Business
Test the idea before you invest heavily in it.
Learning for first-time founders and small sellers who must reduce uncertainty before spending time and money.
Who this is for: First-time founders and solo sellers validating a new idea.
Browse the bundles2 bundles · one-time payment
What these bundles help with
- ✓I have an idea but no evidence that customers need it.
- ✓I do not understand my costs or a reasonable price.
- ✓I am unsure which validation step to take first.
Business bundles
One-time purchase. Access is delivered immediately after payment.
PracticalSave $30
Customer Discovery Sprint
Evidence-based decision on whether to continue, pivot, or stop.
- How to recruit the right people to interview.
- How to ask questions that reveal real behavior.
- How to read the signals and make a decision.
$39$69View bundle →
Foundations
Pricing Your First Offer
A starting price you can explain and a plan to test it.
- How to calculate your real cost per sale.
- How to choose a starting price with a margin.
- How to test price changes without losing trust.
$24View bundle →